Spotty posting - to consistently hitting publish and filling your feed
Ghosting your email list - to emailing your list regularly with valuable information they can’t wait to read
Missing out on sales- to getting a plethora of customer opportunities simply by consistently showing up and sharing your ideas
With Marketing Crush, you’ll transform...
When people visit your Instagram and website they must immediately get that you’ve got your shit together and you’re the one to buy from. Every post must position you as an authority or expert and tie into your core message(s) (even when not promotional in nature). Dominate the pack with content that dictates your street cred.
Stop hiding your best content behind the paywall. Grab from your goldmine and share your best stories, tips, resources, and lessons in your free content pool so you can clearly demonstrate your value. Skip the fluff. Your emails, blogs, and Instagram posts should give your readers the little wins they need to gain confidence in buying your products or services.
Everyone hates “conversion tactics”. They’re cheap, bro-ey, manipulative, and they make people feel cheated and used...we’ve heard it all (and seen it). To use the art and science of persuasion is very different when your pure intent is to align your objectives with those of your audience. As major touchpoints in your sales pipeline, your landing and sales pages must provide a memorable, seamless experience that illustrates how much you understand your prospect’s pain points and why you are the one to help them move past them.
Meet with us twice a week for 8 weeks so you can hone and refine your...
Whether it's your Instagram feed, your emails, and/or your blog - Are you pumping out loosey-goosey guidance or are you giving them valuable results that make them come back for more? Your job is to stand out, create a buzz, and add value to your prospects' feeds. Let's slice through the BORING fluff and give people a taste of your genius.
To fill your sales pipeline, you don’t just need good content. You need content that’s well designed to instantly engage the reader from the first sentence and give people a taste of your genius with hot hooks & headlines, copywriting with personality, and compelling calls to action. Whether it’s asking for comments, inviting them to save the post, directing them to download, or sending them to your link in bio, it’s your job to fill your sales pipeline.
Stand out from your competition with an out-of-this-world sales call that's branded and productized to perfection with a guaranteed result. This an extension of your product or service, so how confident are you that you can gift your prospect with one big takeaway and give them a taste of what's to come?
Rather than feeling like a spam or telemarketing, your invitations must feel like an exciting and energetic experience that demonstrates what it's like to use your product or work with you. Are you creating a special opportunity to showcase your goods and make your prospect feel like they've been given the gift of your time (and not just sold to)?
Does your webinar feel tight and seamless? Like a true reflection of your level of expertise and talent? Let's refine your red-carpet runway and illustrate your expertise, personality, and professional polish so you can create a clear path that leads to sales.
Are you still selling on your Bio and About Page? Rather than going straight for the pitch, use this real estate to plant the seeds of your personality. Tell us a story we can't forget. Why do you do what you do? And why should this matter to your prospect? Whether it's your About Page or your Instagram Bio, create the personality and vibe you want to carry throughout your content. It all starts here.
You may think your job is done, at least for a little while, once your prospects opt into your stunning and sophisticated landing page. But the all-too-often-forgotten Thank You Page must be a gratitude-filled gateway to show your prospects their next steps. How can they engage further? What can you show them that leads them deeper down the path into your brand and ultimately the sale?
What happens when your bestie says, “UGHHH, my favorite mascara got discontinued, and that drugstore stuff flaked all over my cheekbones!” You instantly gush about your favorite mascara. And you don’t just TELL her about it, you SELL it to her. You sing the mascara’s praises - how it makes you feel fabulous and flirty. Showcase your testimonials and personal endorsements to raise the energy in your content and demonstrate to people you can actually provide results.
Your Welcome Nurture Sequence must warm your prospects up - give them the full opportunity to get to know you, trust you, and ADORE you. Are you hiding all your VIP content behind your paywall? Warm your perfect-fit people up with content that gives them valuable wins, takeaways, and insights into your process. An impeccably aligned nurture sequence will do all the heavy lifting and tee your prospect up for when the time is right to make your pitch.
5...4...3...2...1...Launch. Are you ready to explore ALL the angles needed to fully express the value in your product or service? Or do your sales emails feel like, well, sales emails? Rather than jamming in a prescribed set of pitches, your sales sequence must create a path that parallels the value and sophistication of your actual product or service. Your storytelling and persuasive personality are going to be the turning point that takes your readers from prospect to paying customer.
How ready are you to get on air and deliver an entertaining value-packed interview that clearly demonstrates your unmistakable experience, knowledge, and talents? If you're not pitching your wild ideas and sharing your viewpoints with fresh new audiences, you're fishing in a pond smaller than six degrees of Kevin Bacon.
When your pipeline solid, it's time to start running ads to it. While paid ads can make even the most seasoned entrepreneur squirm, they are the ticket to expanding your list and filling your sales pipeline. There's an art and science to creating ads that attract the right people and repel the wrong ones.
You will never feel like an icky transactional salesperson. We’ll show you how to sell without "selling".
You will never wake up in the morning wondering, “What should I do to create content?” You’ll have a plan - and you’ll WORK the plan.
You will never wonder if people actually want to hear what you have to say. We’ll show you how to whip up mouthwatering content that gets likes, shares, and fills your pipeline.
And you’ll never have to hip-hop-dance your way across the Instagram ethers to get sales (unless you totally want to).
"I know a lot of people say that, but truly, this is a program unlike any others out there on the market.
I joined Marketing Crush two months after opening the doors to my business and one day after leaving my job at a startup. I have been following Erika's work for years, and after receiving a 10-Point Marketing Audit, I knew I HAD to work with Erika and Nicole like my business depended on it.
Within just three weeks, I have:
Developed a high-end sample and offer that ideal clients are swarming to
Carved out a niche for myself I was too scared to admit I ever wanted to do
Completely given my website, social media and online image a 180 transformation
Felt more aligned, high-vibe, excited and clear than I have in almost 10 years of entrepreneurship
Gone from a scattered, share everything-and-everything brand voice to one that is distinct, high-end, attractive, bold, and sophisticated
Gotten very VIP creative direction help from Erika and expert copywriting edits and suggestions from Nicole
Eliminated SO much of what I used to offer in my business that I absolutely hated
Clarified a way to sell custom, high-end AND create an evergreen funnel that is unique to the market
Gained confidence in my voice and feel fully expressed, ironically, by not 'having' to share so much!
Booked 3 new clients and 6 high-end samples with just one sales page and 3 Instagram posts
I feel like a bold authority figure and extremely proud/impressed with what I've created (thanks to Erika and Nicole's help). I am constantly waking up with people asking about my Luxury Design Kit & Luxury Design Lab, while I continue to have "holy sh*t, this is actually working!" moments.
There's no other program out there that gives you this level of high-end expertise, close, intimate group connection, DIY guidance on your business that ISN'T fluff (ie. Marketing Playbook PDFs), and accountability.
Marketing Crush is for women who are serious about getting results in their business without doing the hyper, cookie-cutter, tried-and-true stuff everyone else is selling on Facebook."
Jennifer Lee Luxury Strategist + Creative Director
Showing early entrepreneurial skills when she let her brother throw a pie in her face for $5, she wheeled and dealed her way through high-school, earned degrees in Apparel Design and Women Studies (with an emphasis on China Studies), spent 9 years swinging around a dancer pole, went on to co-create a multi-eight-figure dollar commercial real estate investment company (of which she’s still a partner), wrote a best-selling book, Think A Stripper: Business Lessons To Up Your Confidence, Attract More Clients & Rule Your Market. And in 2009 launched The Daily Whip where she's helped thousands of entrepreneurs grow their businesses through BOLD marketing & sales.
SELECT PAST + PRESENT CLIENT LIST INCLUDES
TONYA LEIGH, Master Life Coach
CLAIRE PELLETREAU, Paid Ads Expert
NATHALIE LUSSIER, SaaS Entrepreneur
SARAH ASHMAN, Creative Director
KIRA HUG, Personality-Driven Copywriter
HILLARY WEISS, Positioning Coach
NICKI ELLEDGE BROWN, Naptime Empires
For over 15 years, Nicole has helped artists and entrepreneurs build their audiences through PR, creative direction, marketing campaigns and paid media. She’s also coached over 800 entrepreneurs on how to do their own paid advertising and build their sales funnels. From opt-in to sales page to launch, she’s helped build multiple 6 and 7-figure businesses from the ground up, as well as help scale sales for NY Times Best-Selling Authors, well-known influencers, course creators, and creative entrepreneurs from all over the world. Her clients call her the Swiss Army Knife of marketing. Her friends call her addictive.
SELECT PAST + PRESENT CLIENT LIST INCLUDES
ERIKA LYREMARK, The Daily Whip
CANDACE NELSON, Sprinkles Cupcakes + Netflix Star
TARA ZIRKER, Successful Ads Club
TANNYRAW, Raw Vegan Social Influencer + Coach
HONOLULU MEDSPA, Honolulu, HI
HILARY RUSHFORD, Social Media Influencer
LISE KUECKER, Wellness Influencer + Coach
"I've always loved writing and known that I'm pretty good at it. Marketing Crush has turbo-charged the 'good writing' on my website and social media, into 'copy that converts'. The conversion rate for my 'Something For The Weekend' opt-in went from 25 per cent to over 50 percent when I implemented Erika and Nicole's suggestions.
How I approach my copy and overall communication with my audience has been transformed... but rather than feeling like an icky sales-y process, I actually feel MORE authetically me. I'm delighted at the opportunities
to connect more strongly with my prospects which I hadn't realised were there (eg. on my thank you pages and micro-copy), and to tell stories asa way to convey what I do.
Thanks to Marketing Crush I'm now doing Reels on Instagram and revamping my feed to be visually much stronger (and a bit cheekier... I'd been a sex coach who was scared to look sexy!).
Overall I feel much more confident in being bold with my message, and having fun with all the ways I can get that message across."
Pundit, and podcast mentor zeroing in on having conversations that shift the cultural norm directly to working with Erika and her masterful weaving of story, teachings, and action-taking.'
Images courtesy of @theelsieescobar
Inspiring, Immaculate insights, opulent opinions, amazing taste, drive, vision!
With most people that I look to for their opinions, I take their reactions, advice with a grain of salt, glean from it little tidbits of advice that resonate, ditching others- but with Erika, what she says resonates so much I take that as the final word (like Anna Wintour)!'
Photo produced by @publicpersona / shot by @studio5800
I immediately recognized her copywriting and design genius. Those combined are a match made in heaven.
Photo courtesy of @tarazirker
I love the way that she's able to distill the creative ideas I have, but make them super commercially viable and make sense for my market. Through collaborating with her - I maintain my creative integrity, but just take my brand message to the next level so that it's super professional and in keeping with my vibe and my tone of voice and my personality.'
Photo courtesy of @laurenwallett
Photo courtesy of @agustina.tv